Being a good actor is no longer enough – in the digital age, you need to have a good following as well. Having a strong presence on social media websites is imperative, so here we have some top tips to help you grow your reach on Twitter…
Promote your Twitter profile
If you want people to follow you on Twitter, you need to promote your account. Share it on other platforms, such as Google+ and Facebook. In addition to this, make sure you have social sharing buttons on your website.
Follow relevant people
It is important to follow relevant people if you are to grow your Twitter following in a manner that matters. Simply following a bunch of random accounts will do nothing for engagement and exposure. Relevancy is key – if they’re your peer group, or people you hope to get in front of, then follow them.
Don’t over-tweet about yourself
If you are too promotional, you will struggle to make an impact on Twitter. Talk about the industry in general; films you’ve watched recently, who was best dressed at an award ceremony, and so on. Also, tweeting about interesting things can make you more relateable and attract a bigger audience.
Strike up relations with others in the industry
Try and strike up relationships with other industry-related account holders. For example, news accounts related to the acting industry may re-tweet what you have to say and help you build a following once you make an association with them.
Use three hash-tags per tweet maximum
If you use any more than this, it can appear like spam. In addition to this, make sure you’re not using hashtags that are too long – people won’t understand them, or bother to read them if each word isn’t capitalised.
Don’t start tweets with ‘@username’
This is one of the biggest mistakes you can make. If you start a tweet with the username of another account, you restrict the visibility, as it will only be shown to you, that account, and any mutual followers.
Finally,it’s vital to make sure your tweets are engaging and encourage a response from people. Strike up conversations, and look at emulating the accounts on your radar with the largest followings – they’re obviously doing something right.